Business Schools Teach Marketing Plans for Ebikes

It’s a marketer’s dream: a product that frees consumers from rising gas prices and gridlocked traffic while cutting commuting costs. That’s why two teams of Fox MBAs presented ambitious marketing plans for the Banner Bike at the College of Engineering’s E2E Senior Design Day on Nov. 17, 2011.

The Banner Bike is the brainchild of Temple undergraduate engineers Tan Ha, Bayan Khalighi, Asish Mathew and Robert Stark. Their concept is simple: Bicycles make for great workouts but tiring commutes. Mopeds can be loud and use pricey gas. So the engineers envisioned a solution: a bike that could propel itself up hills and along streets without pedaling or using a drop of fuel.

Read the complete article at:
Fox School MBAs plan marketing campaign for pedal-charged electric bicycle

Related posts:



Powered by Facebook Comments

This post was written by:

- who has written 1058 articles.Electric Vehicle Rider

Daily News


Contact us about your current or next bike build. We are always looking for cool new bikes to feature on the website!